Unique Selling Propositions or Competitions?
This Hummer EV ad is aimed for environmentally conscious people who prefer to drive a SUV. Gas vehicles pollute the earth, and has new car buyers leaning towards smaller hybrid or electric vehicles. Hummers are military sized vehicles typically gas fueled that has evolved into an all-electric vehicle. The younger generations such as Gen Z operate in a space of "wokeness." Being able to fulfill a macho truck dream without hurting the earth is ideal. Considering the amount of natural disasters and dangerous worldly events, having a big truck may be safer than driving a small Toyota Prius for example. The headline states "THE WORLD'S FIRST ALL-ELECTRIC SUPERTRUCK" this usually makes consumers excited to be introduced to something no one else has experienced. This ad would fit into the category of Ethos (trust/credibility) due to the use of Hummers in the military. The "all-electric" aspect could fall into Logos (structure/logic) due to global warming a...